I need your help with a logo design!

It’s time to update the media/branding look of the San Antonio Art League & Museum. Coincidentally,  I’m the new President and I love playing with logo design. So – aha! I get to create some new design ideas, and you get to help!!

Here’s the original design – it’s been around for years, but it doesn’t seem to reflect what we are – it’s fairly generic and undistinguished. It also has a drop shadow effect that’s hard to reproduce in print.

I like the way the old logo kept the word “ART” as the focus, so I used that in the new designs. But it doesn’t say much about the organization.

When you create a logo, you are creating a visual symbol that says “who we are.” At the San Antonio Art League & Museum, we are

  • guardians of a precious permanent collection of notable paintings that are exhibited several time a year
  • an active support organization for San Antonio artists. Our Members Gallery, opening in September, will feature work by area artists throughout the year
  • part of one of America’s most beautiful historical areas, the King William District

Getting all of that into one design is a challenge.

Here’s the first idea – The green color suggests the leafy environment in the area and the triangles add a contemporary touch. There is an architectural fragment used as a graphic element on the top right.

The next one is a clean contemporary design with a rendering of the Art League building in the circle.

This logo features my favorite vintage bronze color with an antique brush etching and a very contemporary font.

The last idea has a classic column on the right side and a paint spatter on the left side. Designers have a saying that says “purple pulls” so this one is purple, but I’m not sure about that.

You can take this link to tell me what you think about each logo, or just tell me which one you like the best. You don’t need to be an artist to choose what you like – in fact, that sometimes complicates the choice!

If you are an artist, I’m open to suggestions – if you have a design that you think works better, send it along to me via email and I will give you TWICE what I earn as the SAAL&M graphic designer. Lucky you!!

And if you are a SAAL&M member, these logos will go out in tomorrow’s newsletter for you to vote on. It definitely takes a village to support a beloved non-profit art organization like the San Antonio Art League & Museum!




The San Antonio Art League & Museum – new adventures!

Yesterday, I became the new President of the venerable San Antonio Art League and Museum. It’s a huge honor and a huge challenge.

I’m so lucky to have the help of a fantastic board, including Stefani Job Spears, who will serve as 1st VP. She’s an amazing artist and one of the most generous friends I’ve ever known. (Plus, she was my grandson’s teacher at St. Mary’s Hall – yay!) Thanks, Stef!

Stefani Job Spears, watercolor

And we are all lucky to have the support of of 2017 Art Patrons, Cappy and Suzy Lawton. They have some wonderful ideas about promoting membership and preserving the amazing Permanent Collection at SAAL&M.

In SAAL&M’s Permanent Collection you’ll find works by such luminaries as the Onderdonks and Jose Arpa, and by all of the finest legacy artists from San Antonio like Amy Freeman Lee, Bill Bristow, E. Gordon West,  Cecil Casbier, and many many more. It’s a unique and priceless collection.

But right now, I’d like to acknowledge Helen and Clarence Fey who have led the Art League for the past fifteen years, keeping the exhibits going, keeping the historic King William building which is home to the Art League in good condition and open to the public. They are remarkable.

Yesterday at our General Membership Meeting, we honored this dedicated couple with many well-deserved tributes, including a  Life Membership in the San Antonio Art League and Museum. Here is an excerpt from the letter that accompanied the award:

“To thank you adequately is impossible. You have spent many long hours at the San Antonio Art League and Museum, sacrificing your personal time for the greater good of this organization. You took great care to see that protocol was followed in each situation involving the priceless permanent collection. We appreciate your invaluable business expertise and personal communication skills that has kept SAAL&M an integral part of the arts community. Your stewardship and care of the building itself is well-known and deeply appreciated.”

Thanks, Helen and Clarence – and we will count on your expert guidance and advice as you continue as members of the SAAL&M.

Beacon Hill Art Walk

Now I’m off to Boston with Michelle Belto to show at the Beacon Hill Art Walk and to teach at the International Encaustic Conference in Provincetown. But when I get back, you’re going to hear a lot more about what’s going to be happening at the San Anton Art League – and how you can help. You have been warned :).

Thoughts from SAAL&M Juror Bill Eiland

Did you enter the 87th San Antonio Art League Exhibition?  I did, and my fingers are crossed that I got in! We will know in a couple of days – however, I did get to meet the juror, William Eiland, at a dinner at our house last night.

Sorry, I have no inside track about who was accepted, but I did learn that the juror is absolutely delightful. I think you’ll agree when you see the video, below, in which the charming museum director from Georgia discusses everything from fried chicken to what makes a good submission to a juried art show.


Here are some photos from last night’s very informal, very enjoyable dinner.

Cappy and Suzy L:awton, SAAL&M's 2017 Art Patrons

Cappy and Suzy L:awton, SAAL&M’s 2017 Art Patrons

2 copy

Doris Walsh, Vikki Fields, Bill Eiland, and Richard Tietz

3 copy

SAAL&M President Helen Fey with Clarence Fey and David Johle

  I loved Bill Eiland’s advice to artists who enter juried shows:

  • Avoid sentimentality
  • Avoid cliches
  • Be true to your personal vision

Now, back to crossing my fingers that we all were accepted!!