It’s time to update the media/branding look of the San Antonio Art League & Museum. Coincidentally, I’m the new President and I love playing with logo design. So – aha! I get to create some new design ideas, and you get to help!!
Here’s the original design – it’s been around for years, but it doesn’t seem to reflect what we are – it’s fairly generic and undistinguished. It also has a drop shadow effect that’s hard to reproduce in print.
I like the way the old logo kept the word “ART” as the focus, so I used that in the new designs. But it doesn’t say much about the organization.
When you create a logo, you are creating a visual symbol that says “who we are.” At the San Antonio Art League & Museum, we are
- guardians of a precious permanent collection of notable paintings that are exhibited several time a year
- an active support organization for San Antonio artists. Our Members Gallery, opening in September, will feature work by area artists throughout the year
- part of one of America’s most beautiful historical areas, the King William District
Getting all of that into one design is a challenge.
Here’s the first idea – The green color suggests the leafy environment in the area and the triangles add a contemporary touch. There is an architectural fragment used as a graphic element on the top right.
The next one is a clean contemporary design with a rendering of the Art League building in the circle.
This logo features my favorite vintage bronze color with an antique brush etching and a very contemporary font.
The last idea has a classic column on the right side and a paint spatter on the left side. Designers have a saying that says “purple pulls” so this one is purple, but I’m not sure about that.
You can take this link to tell me what you think about each logo, or just tell me which one you like the best. You don’t need to be an artist to choose what you like – in fact, that sometimes complicates the choice!
If you are an artist, I’m open to suggestions – if you have a design that you think works better, send it along to me via email and I will give you TWICE what I earn as the SAAL&M graphic designer. Lucky you!!
And if you are a SAAL&M member, these logos will go out in tomorrow’s newsletter for you to vote on. It definitely takes a village to support a beloved non-profit art organization like the San Antonio Art League & Museum!
